Difference between traditional marketing and online marketing

While the American Marketing Association defines marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large,” marketing is really just a form of persuasion and a way to transform someone’s perspective. The difference between traditional and internet marketing is how it is done.

Traditional Marketing interrupts your everyday life. You may not even realize that traditional marketing is squeezing its way into your life. For example, TV commercials interrupt the show that you are watching and radio commercials interrupt the songs you listen to. Moreover, billboards interrupt your focus while driving and newspaper and print ads interrupt your reading. Traditional marketing is designed to speak to three types of people. They are those who are ready to hear about your business, those who are not, and everyone in between. This is where internet marketing comes in.

On the other hand, an internet marketing agency works in the realm of permission marketing. That is because it allows the user to decide what influences him or her while online and it answers people’s questions about what they are searching for. This can be seen in the fact that almost 90 percent of all consumers look up the companies they buy from on the internet before doing business with them.

Therefore, through the use of digital marketing, your company is interacting with those who are ready or nearly ready to become your customer. This is done through the use of keywords, blogs, free offers, and online press releases, as well as through social media, and SEO, to name a few. The methods are cost effective and have unprecedented audience reach. It also allows for a direct response from the intended audience.

Another benefit that digital has over traditional marketing is that it is generally less expensive to execute. This is because many tools on the internet have low to no costs associated with startup and certainly do not carry the hefty price tag of television ads or printing brochures. Additionally, internet marketing is pretty much instantaneous and does not require drafts, demos, or specific time slot placements in order for it to be executed.

Moreover, it is also easy to track. You can see what is working and what needs work in real time. For example, there are email marketing programs that allow you to see, not only the number of people who view a message, you can also track the number of ads that lead to purchases. It is much more difficult to track traditional as in order to find out if it is working, a marketer must conduct focus groups and administer surveys as a way to gauge which marketing tools are able to generate the most leads.

Digital marketing is important because the arrival of smartphones and the unprecedented accessibility they offer has reshaped the way people consumes media. Not only that but, on average, most people spend at least two hours on their smartphone every day. In doing so, four out of five shops online and check their social networks. In addition, three out of five pay attention to mobile ads while on those.

Why choose to go through dent repair

Whether it is due to unpredictable weather or crowded parking lots, sometimes it seems as if your car is a magnet for dents, dings or have another reason to need dent repair. If this is your case, and you want your car to look like new again, then you have a choice to make. You can either leave it at the body shop for more than a week or you can opt for paintless dent repair. The choice usually depends on how bad the damage is, Therefore, if your car is suffering from a door ding, a basketball sized dent or hail damage, then you can opt for the less expensive paintless dent removal.

If you take your car to a regular body shop, you should be prepared to wait. This is because there are several steps involved. First, the technician must first remove the original paint from the section that needs to be fixed. Once that is done, he or she will then put a putty-like filler on the damaged area.  That will need to dry and harden. Therefore, you will have to wait a day before the next step can be done.

Once the putty is dried, the technician will sand down the filler and apply a coat of primer. More drying will then need to occur. Then, once the primer is dry, he or she will add a coat of paint and a clear coat that over the paint. Then, your car will be cleaned and polished before it is returned to you. Each of these steps, as well as the wait time that comes along with it, make it so that this is not the path you want to take if you are looking for quick and affordable dent repair.

On the other hand, there is a less expensive and less time-consuming option. You can choose to have PDR done to your car. This is done with a set of very precise tools by a specially trained technician who attacks the dent from the inside out. The technician is able to reach behind fenders, as well as inside doors, and between body panels so that he or she can gently push at the dent and return the section to its original shape. It is not uncommon for the repair to be undetectable once the fix is complete.

In addition to taking much less time in comparison to collision body, this type of dent repair also allows you to keep the original factory paint. This is important because your car will never get a paint job as good as the original. This is due to the fact that regardless of how good your body shop is, it is impossible to recreate the original paint job.  In addition, when you have traditional dent repair done, the shop that does it is more likely to report the repairs were done so that it appears when a title search is done. This can bring down the resale value because most people think that the damage was worse than stated.

Reasons to do a Kilimanjaro hike

A number of years ago Jack Nicholson and Morgan Freeman did a movie entitled “The Bucket List” where they went on a number of adventures because they were terminally ill. Since then, many people have come up with their own bucket lists of things they wish to do before they “kick the bucket.” One of those things is a Kilimanjaro hike.

Regardless of why, nearly 40,000 people a year attempt the climb and most make it to the top. Rationalizations for doing so include:

  • As one of the “seven summits,” when you get to the top, you are literally on top of the world. Known as the “Roof of Africa,” Mt. Kilimanjaro is not only the highest peak in Africa, it is the highest peak in the world. Do not forget to take plenty of pictures of the view, the sea of clouds and the numerous stars.
  • It is challenging, but doable. While you do need to prepare and train before attempting a Kilimanjaro trek, there is no need for ropes or special mountaineering gear. You do not need any previous mountain climbing experience, either. Both a six-year-old and several octogenarians have made the climb, successfully. While 10 people a year die on the mountain, it is incredibly regulated and maintained, making it exceptionally safe. The feeling of accomplishment you will have cannot be beaten.
  • It is both remote and accessible. There are regular nonstop flights to the area. However, since there are only seven routes, the mountain has been able to retain its nature, even among the heavy traffic. While you may find some trash along the way from other hikers, dumping is prevented by weighing bags both before and after and heavily fine for bags that come back too light.
  • It is one of the greatest natural wonders of the world, as it is a snow-capped mountain that is close to the Equator. It has lush green forests that are surrounded by dry savannah. As you climb to the top, you will go through each and every climate zone from tropical to alpine climate in the span of a week. This helps to showcase the dramatic changes in vegetation each day. The mountain is a breeding ground for strange and unique life forms that are found only a few other places on the planet. This includes both the unique elephant flower and the strange Kilimanjaro tree, as well as the black-and-white Colobus monkeys swinging through the rainforest canopy, and the alien-looking groundsel plants in the moorland. Kilimanjaro has some amazing flora, fauna, and scenery. Much of it cannot be found anywhere else on earth!

Whatever motivates you, when you come back down, do not forget to do a Kilimanjaro safari. After you spent all that time, effort, and money to get to the summit, it is only right that you reward yourself when you have finished. A leisurely safari is a great way to do so and take in the local culture, as well.